Apple, AI, and humans in the new work place


The move to remote work represents further digitization of the workplace, and Apple seems increasingly likely to play a bigger part in this paradigm shift. I spoke with Alcyr Araujo, the CEO of Apple MDM solutions provider Mosyle, to get some sense of the changes coming to workplace culture.

Apple and the future workplace

Araujo certainly sees Apple taking a greater slice of the enterprise space and believes the company is in position to grow more in future. He’s staked his company on it.

The biggest transformation in enterprise culture over the last year has been the pivot to working from home. While some employers seemingly insist on forcing people back to the office, that phase is likely to pass – if only because workers will begin voting with their feet.

“The hardest point of change will come from a cultural shift in how, and where, we work,” said Araujo. “As more companies, like Spotify and Salesforce commit to Work From Anywhere (WFA) strategies over the next year, IT teams will need to adapt to provide the necessary access, security and connectivity to remote employees.”

The advantage for him and others in the space is that as Apple’s presence grows, “IT teams [will need] to adopt new Apple-specific enterprise solutions to remotely deploy, manage, and protect devices at scale.”

We know that employee-choice schemes make sense in multiple ways. In 2019, IBM CIO Fletcher Previn pointed to benefits in employee productivity and retention, and once again reiterated that the TCO of Apple’s platforms is lower (and tech support burdens smaller) in comparison to others.

Copyright © 2021 IDG Communications, Inc.



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